Lake Holdings Corp LLC
Lake Holdings
A holding company operating businesses in western North Carolina. Founded January 13, 2007, and operating since.
The founder's operating record begins in 2002. Read the prologue.
Lake Holdings in continuous operation, founded January 13, 2007 V
Maddison Lake, first person
Companies founded or operated across the full record since 2002 I
Count across company records, the archived web and the company property list captured March 4, 2025
L.E.D Moonlit Productions · 2002
A sixteen-year-old, two friends, and a video camera.
Read the prologue →Why forty-four brands is one business
Every business in this portfolio was built on the same asset. Not a product, but a proprietary research capability about a specific population of physical assets or people, verified by hand, and monetised from whichever side of the transaction paid better.
Cinema Preservation Group knew which theatres held which projection equipment and where the owners were. Storage Unit Auction List knew when fifty thousand storage facilities were holding auctions. Boost Liquidation knew what a pallet of Amazon returns was actually worth, item by item. Arrest Record Marketing knew who had been arrested yesterday.
The operating doctrineOperating today
What the company runs now
Print on demand manufacturing behind category-defining storefront domains, a vertically integrated direct mail stack, and the services built to run them.
- Archer Group
Archer Group
A marketing and services business under Lake Holdings, at archer.group
Active archer.group - Epic Print
Epic Print
The US contract manufacturer behind every storefront in the print portfolio, rebuilding after the Hurricane Helene facility flood
Rebuilding epicprint.com - CanvasPrints.com
CanvasPrints.com
Hand stretched canvas wall decor, manufactured in the United States, rebuilding after the Hurricane Helene facility flood
Rebuilding canvasprints.com - Everest Direct
Everest Direct
Print and mail at volume, rebuilding after the Hurricane Helene facility flood
Rebuilding everestdmm.com - Moderra.ai
Moderra.ai
Guardrails, human review and audit-ready evidence for AI products
Active moderra.ai - Person.ai (2025)
Person.ai (2025)
Executive briefing tool: 65+ data sources read overnight, digest by 7 AM
Unverified person.ai
Twenty four years
Eight chapters
- 2002-2007 Before Asheville The documented record begins in 2002 with a video production company founded by a sixteen-year-old, and runs through eBay consignment, a music platform, home theater installation and cinema equipment finance. The last of those, Cinema Preservation Group, is the hinge of the whole history: it knew which theaters held which projection equipment and where the owners were, and it was the recruiting ground for the team that built everything afterwards.
- 2007-2010 The Asheville Era Lake Holdings was founded on January 13, 2007, and company records place WNC Appliance and ElectronicFrog in that same year. One sold discounted major appliances and the other bought used phones, tablets and e-readers for cash, which is a single competence read from both directions: judging the condition and residual value of secondhand hard goods.
- 2011-2020 Data Storage Unit Auction List was founded on New Year's Day 2011 by colleagues from Cinema Preservation Group, contacted roughly fifty thousand storage facilities, and by October 2012 was listing more than ten thousand auctions a month across all fifty states. Its moat was a call center that telephoned facilities twenty four to forty eight hours before each auction, and its intended marketplace spinout, AuctionZing, held a finished logo, a toll-free number and a live domain for five years without ever launching.
- 2011-2014 Goods Boost Liquidation bought Amazon customer returns by the truckload and tested, graded and sold them item by item, and it measured the model honestly, losses included. The capital needed to industrialize the model never arrived, the entity was closed voluntarily and in good standing in March 2014, and its own technical prototype, Toys Liquidators, traded on as a storefront of its own.
- 2013-2016 Information Products The lesson drawn from Boost was that the durable asset was not the merchandise but the knowledge of where merchandise came from, and that knowledge could be sold without a warehouse. Inventory Scouts and Vendor Bible packaged the sourcing expertise as subscription products, while Attorney Finder Pro and Arrest Record Marketing worked the legal vertical from both ends, one capturing consumers searching for an attorney and the other acquiring daily arrest records and mailing prospective clients for attorneys.
- 2019-present Print and Mail Print on demand manufacturing and direct mail are what the company does now, with category-defining exact-match domains in front of a single contract manufacturer and a second stack carrying direct mail from strategy through production to a programmatic interface. CanvasPrints.com was founded in 2019 and an 11.5 million dollar expansion was completed in 2023, then Hurricane Helene flooded the Fletcher facility in September 2024, which is why Epic Print and CanvasPrints.com carry a rebuilding status rather than an active one. The other twelve brands in this group are two active, five held domains and five the record does not confirm are trading either way, which is a gap in the documentation rather than an effect of the flood.
- Current Services The group's business to business brands: finance and human resources, contract DevOps, contract project management, website security monitoring, and the entity that holds the intellectual property. DevHouze and ProjHouze share a naming family and a model, contract work sold by the engagement, and DevHouze is the one the record reads as an internal capability later sold outward, the institutional descendant of the in-house engineering team that built Boost Liquidation's platforms in 2012. MySafeDomain is a security product for website owners, and Domain Authority LLC is a legal and intellectual property holding vehicle that never had a public website. Junk Rabbit was a junk removal service across named western North Carolina towns, operated as a d/b/a of Lake Holdings, LLC; the business was shut down and is no longer trading.
- 2025-present AI Ventures Person.ai was announced in September 2025 and described by Maddison Lake as part of the pivot away from Epic Print after Hurricane Helene, and he is chief executive of Moderra.ai. Neither is presented here as a Lake Holdings brand, because whether either sits inside the group, adjacent to it, or entirely separately is not established anywhere in the record, and that is a question for the founder rather than an inference for this site.
Recovered marks
A design record, 2002 to 2026
Brand identities recovered from the company's own media library and from third party web archives. Several are print resolution originals.
- Lake Holdings
- CanvasPrints.com
- Junk Rabbit
- Archer Group
- Everest Direct
- SpacePrints.com
- CustomCoasters.com
- CheapStickers.com
- Mugs.com
- CouponSaver.com
- Epic Print
- Storage Unit Auction List
- Boost Liquidation
- ElectronicFrog
- Attorney Finder Pro
- L.E.D Moonlit Productions
- Moderra.ai
- Person.ai (2025)
News & milestones
Significant events, dated and sourced
Key moments in the record, from the founding through the most recent expansion and its aftermath.
Independently confirmed
An $11.5 million expansion and 96 new jobs, recorded by the county, not by us.
Announced in December 2021 and completed in 2023 at 145 Cane Creek Industrial Park Rd in Fletcher. The figure appears in the Henderson County Partnership for Economic Development's 2022 annual reportV, which is why it leads this section: it is the one number here that a third party put its own name to.
Eighteen months later Hurricane Helene put forty eight inches of water through that building, in a location outside the flood plain. What happened next is the most instructive part of the record.
$11.5 million
Taxable investment announced in Henderson County in December 2021, completed in 2023 V
Independently confirmed Henderson County Partnership for Economic Development, 2022 Annual Report
96 new jobs
Announced with the same expansion, in Henderson County in December 2021 V
Independently confirmed Henderson County Partnership for Economic Development, 2022 Annual Report
The moments the record hangs on
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L.E.D Moonlit Productions founded V
Maddison Lake started a video production company with two friends at sixteen, and by his own later account it grew from the living room to having secretaries at his high school taking business calls for him. An August 2002 capture of the site advertises weddings, insurance videos, commercials, corporate films, infomercials, training videos and animation, which is not a hobby page but a small production house pitching corporate work.
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Lake Holdings founded V
Maddison Lake confirmed the date in his own words, writing publicly of having been at the helm of Lake Holdings since January 13, 2007. Everything else on this timeline, across every era and every brand, traces back to this founding.
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Storage Unit Auction List founded V
Maddison Lake founded the business on New Year's Day with colleagues from Cinema Preservation Group. Storage auctions had just become a national television phenomenon, and the information about when and where they actually happened was fragmented, unreliable and valuable.
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Boost Liquidation, LLC is formed V
The entity was created well after the business itself began operating. It would file three documents in its entire legal existence and be dissolved sixteen months later.
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Boost Liquidation, LLC voluntarily dissolved V
The dissolution was voluntary rather than administrative, which means the entity was closed properly and paid for rather than abandoned to unfiled reports. In sixteen months of legal life it filed exactly three documents: articles of organization, one annual report and articles of dissolution.
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Lake Holdings contracts with Lob U
Lake Holdings signed a contract with Lob, a direct mail infrastructure provider, in 2017. The relationship established a programmatic capability for producing and delivering physical mail at scale, and it is the root of the direct mail technical competence the group later formalized in the Archer and Everest stack.
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CanvasPrints.com is founded V
Maddison Lake founded a print on demand canvas business whose work is hand-stretched and hand-finished in the United States, and it is the first venture in the portfolio that manufactures rather than intermediates. After fifteen years of businesses defended by an information advantage, this is a business defended by making something.
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Archer Group founded U
Maddison Lake founded Archer Group in 2020, building one of the first LLM and AI-based foundational website listing models of its kind. The group also developed state-of-the-art malware detection and labor poster compliance products. By March 2025 the company's own public record describes Archer Group's positioning as a direct response and direct mail marketing firm, reflecting an expansion and repositioning from its founding work.
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$11.5 million expansion and 96 new jobs V
The company announced an expansion of $11.5 million in taxable investment and 96 new jobs in Henderson County, a figure recorded independently in the Henderson County Partnership for Economic Development's 2022 annual report. It is the largest capital commitment in the company's history and the only figure of that scale here confirmed by a third party rather than self-reported.
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Four facilities consolidated into one U
Before the buildout, the company ran four facilities of roughly 12,000 square feet each around Hendersonville, with trucks shuttling between them on three shifts a day. In 2021 the company identified 145 Cane Creek Industrial Drive as its permanent home and undertook a twelve-month renovation, spending roughly 40 million dollars on renovations and equipment, upgrading from a class C manufacturer to a class A operation. The separately confirmed $11.5 million taxable investment figure covers the county-reported portion of the expansion.
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Cane Creek opens, headcount passes 150 V
The expansion was completed in 2023 into a production facility at 145 Cane Creek Industrial Park Rd in Fletcher, and by that year Lake Holdings employed more than 150 people, a figure the founder has stated publicly.
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Hurricane Helene V
Helene struck western North Carolina in late September 2024, and the main facility took forty-eight inches of water in a building that was not in a flood plain. Tens of millions of dollars of equipment was lost, and what was recovered brought about one percent of its real value at auction.
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More than 100 workers laid off within 24 hours U
In the immediate aftermath of Hurricane Helene, the company laid off more than 100 workers within twenty-four hours of the storm. The founder's own home was destroyed in the same event. The layoffs were the most acute single human consequence of the flood, and they preceded the October 2 employee fundraiser by days.
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A public fundraiser for employee income V
Within days of the storm, Maddison Lake launched a public fundraiser whose stated purpose was to cover income for employees rather than company losses. It is the first public act of the recovery, and it was taken on behalf of the workforce before anything was done about the balance sheet.
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Person.ai announced V
Maddison Lake announced Person.ai with a public waitlist and an alpha, describing it explicitly as part of the pivot away from Epic Print after Hurricane Helene, built by a team that had been working in stealth for several months. Roughly a year after the flood, the next venture required no building.
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A fighting company in the AI era U
Two years after Hurricane Helene, the company is rebuilding operations without having filed for bankruptcy. The founder describes the moment as comparable to 2009 and 2010, when the business survived the financial crisis and came into its next wave. The AI era, in his framing, gives the company more recovery power than it has ever held: products that require no building and no flood plain, and a leverage ratio unavailable in any previous era.
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Fifteen years of the same instrument C
From fifty thousand storage facilities verified by telephone in 2011 to AI output reviewed, scored and logged with a reason a regulator can read in 2026. The industries share nothing. The instrument is identical: a graded check that shows its work, sold to whichever side of the transaction valued it more.
The operator
Maddison Lake
He founded his first company at sixteen. L.E.D Moonlit Productions was a video production business started with two friends, and it grew, in his own account, from the living room to having secretaries at his high school taking business calls for him.
He took the helm of Lake Holdings on January 13, 2007. On New Year's Day 2011, in the mother-in-law apartment that served as Cinema Preservation Group's office, he and several colleagues founded Storage Unit Auction List, which grew within eighteen months to list over ten thousand auctions a month and became the financial engine underwriting everything else.
The Boost Liquidation period was the portfolio's most ambitious and most expensive lesson. He sought a million dollars to industrialise the item-level resale of Amazon returns, did not obtain it, and closed the entity voluntarily and properly rather than abandoning it. What he did next is the part the record supports most strongly: he converted the failed operation's knowledge into products.
Latest news
Announcements
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The AI era, and why it is the same business
The presses are gone and the method survived them: the instrument the company has sold since 2011 is unchanged.
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Person.ai: what the record shows
The 2025 executive briefing product is well documented; what the person.ai domain serves today is a different product, and the connection is unresolved.
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CanvasPrints.com sets a reopening target
The print operation maintains a public landing page and a stated intention to reopen before the fourth quarter of 2026.
Talk to the company