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Portfolio

Every brand in the record, current operations first


Print, mail and services are what the company operates now, and the AI ventures stand beside them with their own caveats, so they open the page as four stacks rather than as a list of names. The historical eras follow in the order they happened. Every card carries the years and the operating status the documents support, including the ones that are not flattering.

Brands of record
44
Current group
24
Legacy group
19
Active today
3
Marks recovered
23
Earliest year documented
2002

Lake Holdings Corp LLC counts toward the 44 on record and does not carry a card of its own. It is the parent entity rather than one of the holdings, and this site is its record. Every other figure on this page counts the 43 brands that do carry one.

Section 01 / Current operations

4 stacks

What the company operates now


Four stacks, not a directory. Each is read from the top down, one row per layer, with the brands that sit in a layer shown against it. Every mark links to its own record.

Stack 01

The Print Stack I


Eight category-defining exact-match domains are not eight companies. They are eight storefronts sharing one production engine, so each domain captures the search demand its own name attracts and routes it to the same presses, and a new category costs a domain and a catalog rather than a plant. That is the arrangement as the company documented it in 2025, not a claim that all eight are trading today: five were named as operating divisions on that site, three appear only in its intellectual property list, and the production engine behind all of them is rebuilding after Hurricane Helene.

The shape of the print stack: a row of storefronts, each one routed down into the same single production node.
  1. L1

    Demand capture

    Eight storefronts, each holding the exact-match domain for its category, from wall decor and canvas maps to mugs, stickers, coasters, space imagery and wallpaper. Mugs.com in particular is a premium exact-match name, which the record reads as meaningful domain acquisition spend rather than an accident of registration, and the point of holding such a name is that the customer arrives already knowing what the site sells. CanvasPrints.com is rebuilding. The client has confirmed that four storefronts, Mugs.com, CheapStickers.com, CustomCoasters.com and SpacePrints.com, are dormant and no longer trading. Three are domains held and not currently trading.

  2. L2

    Production

    Epic Print is a United States based print on demand contract manufacturer running screen printing, digital printing and embroidery, listed under Contract Manufacturing on the company's own 2025 site. One operation serves every storefront above it, which is what makes the arrangement a single business with eight front doors rather than eight businesses. It is also the arrangement's single point of failure, and it failed. Hurricane Helene put forty eight inches of water through the Fletcher facility in late September 2024, in a building that was not in a flood plain; tens of millions of dollars of equipment was lost and what was recovered sold at auction for about one percent of its real value. Epic Print carries a rebuilding status rather than an active one, and CanvasPrints.com has held a landing page throughout, titled A Temporary Pause, But Not Goodbye, with a stated intention to reopen before Q4 2026.

  3. L3

    Fulfilment

    In the arrangement as documented, finished goods leave the operation that made them, hand stretched and hand finished in the case of canvas, which CanvasPrints.com states is produced entirely in the United States. The record documents the manufacturing in detail, does not describe the shipping and fulfilment arrangements separately, and does not state what the operation is producing while it rebuilds, so nothing further is claimed for this layer.

    No brand recorded at this layer

Stack 02

The Direct Mail Stack I


Strategy, production, product and interface, owned end to end. The same capability is sold four ways, to a marketing department as a campaign, to a business as printing and postage, to a household as a coupon booklet and to a developer as an API, and the whole stack descends directly from Arrest Record Marketing, which acquired daily arrest records and mailed prospective clients for attorneys from 2014 to 2022.

The shape of the direct mail stack: four layers in sequence, each handing down to the next.
  1. L1

    Strategy

    Archer Group is a marketing and services business under Lake Holdings, at the domain archer.group, and it is the strategy layer of this stack. Its positioning is recorded two ways in the company's own 2025 material and both are official, and that contradiction is carried openly on its own record rather than resolved here.

  2. L2

    Production

    Everest Direct prints, addresses and delivers mail and packages at volume, under the subtitle Print and Mail Solutions on its own recovered wordmark. It is the mail side counterpart to Epic Print, the same contract manufacturing arrangement applied to an envelope instead of a canvas.

  3. L3

    Consumer product

    CouponSaver.com is a regional monthly coupon booklet delivered by direct mail, and it is the one brand in the stack that a household rather than a business receives. Its logo sets a serif wordmark inside a dashed coupon border with scissors at two corners, carrying the line anybody can post anything, the original social network.

  4. L4

    Programmatic interface

    Direct Mail API exposes the same capability to software rather than to a marketing department, at dmapi.io. It appears in the company's own 2025 intellectual property list and nowhere else in the corpus, so its scale, launch date and customers are unrecorded and are not claimed here.

Stack 03

The Services Stack I


The back office and engineering capability built to run the portfolio, offered to other operators. DevHouze is the clearest case: the record reads it as the institutional descendant of the in-house team that built Boost Liquidation's platforms in 2012, which means the capability that survived Boost's closure is the capability now sold by the engagement.

  1. L1

    Finance and people

    Lake Financial & HR Services offers financial solutions covering budgeting, forecasting and accounting, alongside human resources covering hiring, training and compensation. It is the only sub-brand that uses the parent identity exactly, the LAKE wordmark with the red rule, which signals it was meant to be read as a direct extension of the holding company rather than as an independent brand.

  2. L2

    Engineering

    DevHouze sells contract DevOps: tooling and services for software development and deployment pipelines. Its recovered wordmark carries that description as its subtitle, and it is the brand in which the group's oldest technical capability is sold rather than used internally.

  3. L3

    Delivery

    ProjHouze sells contract project management, research and development, and its recovered logo carries exactly that line beneath the wordmark. The shared Houze suffix marks the two as a deliberate family of contract services brands rather than unrelated ventures, and they should be read together.

  4. L4

    Held data properties

    SmallBusinessDatabase.com and StateCompliance.com appear in the company's own 2025 intellectual property list, one described as business data and the other as compliance services. No site, no dates and no operating detail survive for either, so they are recorded as domains the group holds and nothing more is asserted about them.

Stack 04

The AI Stack C


The print stack and the mail stack were arrangements this record inferred from the company's own division headings. This one is different: Moderra.ai publishes its own pipeline, and the sequence below is its own description of how a decision moves through the product. What is inferred here is only the placement of Person.ai beside it, and the reading that both continue a method the company has used since 2011. Input arrives, policy is enforced in real time, the ambiguous cases route to a human, and every decision leaves an audit record a regulator can read. That is a graded, reasoned check with an escalation path, which is the same instrument Storage Unit Auction List pointed at storage facilities and Boost Liquidation pointed at returned goods.

  1. L1

    Enforcement

    The Guardrails API applies policy to prompts, outputs and multi-turn sessions in real time, with latency optimised for production use. Coverage is multimodal: prompt injection, toxicity, PII redaction and jailbreak attempts in text and code; deepfake detection, CSAM, gore and likeness controls in image and vision; real-time interruption, transcript safety and crisis detection in audio and voice; frame-by-frame analysis, audio-visual alignment and consent registries in video. The response carries an action, a stated reason, a confidence score and a route-to-human flag rather than a bare allow or deny.

  2. L2

    Human review

    Purpose-built queueing and disposition workflows route the cases policy cannot settle to trust and safety teams. This is the layer that distinguishes the product from a filter, and it is the same structural decision the company made in 2011 when Storage Unit Auction List staffed a seven-seat verification office rather than trusting a scraper, and in 2012 when Boost Liquidation graded returned goods by hand on a weighted scale rather than sorting them pass or fail.

  3. L3

    Evidence

    Immutable audit logs map operational decisions to regulatory requirements, the EU AI Act among them, and the product is positioned as aligned with AI compliance and child protection frameworks rather than certified against them. Continuous website audits watch public surfaces for disclosure gaps and policy drift. Adversarial red-team simulation and runtime security analytics test the system rather than describing it. The output of this layer is a defensible record, which is the same product the company has sold in five industries: not the decision, but the documented reason for it.

  4. L4

    Applied products

    Person.ai is placed here as the applied side of the same thesis rather than as a component of Moderra. Announced in September 2025 as part of the pivot away from Epic Print after Hurricane Helene, it read a company's data sources overnight and delivered a verified digest each morning. Its present operation is not confirmed: the domain now serves a different product, and whether that represents a pivot by the same team or a change of hands is not established in the public record. The venture appears in this record for what it demonstrably was in 2025, and its status says so.

Section 02 / The complete record

Every brand, by era


The current eras run first, then the historical ones in the order they happened. Inside an era the brands are ordered by the first year they are documented operating.

Print and Mail

2019-present 14 brands Current

Print on demand manufacturing and direct mail are what the company does now, with category-defining exact-match domains in front of a single contract manufacturer and a second stack carrying direct mail from strategy through production to a programmatic interface. CanvasPrints.com was founded in 2019 and an 11.5 million dollar expansion was completed in 2023, then Hurricane Helene flooded the Fletcher facility in September 2024, which is why Epic Print and CanvasPrints.com carry a rebuilding status rather than an active one. The other twelve brands in this group are two active, five held domains and five the record does not confirm are trading either way, which is a gap in the documentation rather than an effect of the flood.

CanvasPrints.com
CanvasPrints.com logo

CanvasPrints.com

2019-present

Hand stretched canvas wall decor, manufactured in the United States, rebuilding after the Hurricane Helene facility flood

Rebuilding
Archer Group
Archer Group logo

Archer Group

Present

A marketing and services business under Lake Holdings, at archer.group

Active
BigDecor.com
BigDecor.com

BigDecor.com

Documented 2025

A large format wall decor domain named in the 2025 intellectual property list

Held
CanvasMaps.com
CanvasMaps.com

CanvasMaps.com

Documented 2025

A printed map canvas domain named in the 2025 intellectual property list

Held
CheapStickers.com
CheapStickers.com logo

CheapStickers.com

Documented from 2025

Custom stickers in any shape, digitally printed with a fast turnaround

Dormant
CouponSaver.com
CouponSaver.com logo

CouponSaver.com

Documented 2025

A regional monthly coupon booklet delivered by direct mail

Dormant
CustomCoasters.com
CustomCoasters.com logo

CustomCoasters.com

Documented from 2025

Paper and cork coasters for restaurants, beer distributors and individuals

Dormant
Direct Mail API
DMAPI.io

Direct Mail API

Documented 2025

Direct mail as a programmatic interface, held at dmapi.io

Held
Epic Print
Epic Print logo

Epic Print

Documented from 2025

The US contract manufacturer behind every storefront in the print portfolio, rebuilding after the Hurricane Helene facility flood

Rebuilding
Everest Direct
Everest Direct logo

Everest Direct

Present

Print and mail at volume, rebuilding after the Hurricane Helene facility flood

Rebuilding
Mugs.com
Mugs.com logo

Mugs.com

Documented from 2025

Custom ceramic, stainless and plastic drinkware on a premium exact match domain

Dormant
SpacePrints.com
SpacePrints.com logo

SpacePrints.com

Documented from 2025

Space imagery printed on metal, canvas and acrylic, with custom framing

Dormant
WallPaperForLess.com
WallPaperForLess.com

WallPaperForLess.com

Documented 2025

A wallpaper domain named in the 2025 intellectual property list

Held
WholesaleArtSupplies.com
WholesaleArtSupplies.com

WholesaleArtSupplies.com

Documented 2025

A wholesale art supplies domain named in the 2025 intellectual property list

Held

Services

Current 8 brands Current

The group's business to business brands: finance and human resources, contract DevOps, contract project management, website security monitoring, and the entity that holds the intellectual property. DevHouze and ProjHouze share a naming family and a model, contract work sold by the engagement, and DevHouze is the one the record reads as an internal capability later sold outward, the institutional descendant of the in-house engineering team that built Boost Liquidation's platforms in 2012. MySafeDomain is a security product for website owners, and Domain Authority LLC is a legal and intellectual property holding vehicle that never had a public website. Junk Rabbit was a junk removal service across named western North Carolina towns, operated as a d/b/a of Lake Holdings, LLC; the business was shut down and is no longer trading.

Junk Rabbit
Junk Rabbit logo

Junk Rabbit

2011–2023

Junk removal across Asheville and western North Carolina, operated until it was shut down

Dissolved
DevHouze
DevHouze logo

DevHouze

Documented 2025

Contract DevOps, and the institutional descendant of Boost's engineering team

Dormant
Lake Financial & HR Services
Lake Financial & HR Services logo

Lake Financial & HR Services

Documented 2025

Budgeting, forecasting and accounting, with hiring, training and compensation

Dormant
ProjHouze
ProjHouze logo

ProjHouze

Documented 2025

Contract project management, research and development

Dormant
SmallBusinessDatabase.com
SmallBusinessDatabase.com

SmallBusinessDatabase.com

Documented 2025

A business data domain named in the 2025 intellectual property list

Held
StateCompliance.com
StateCompliance.com

StateCompliance.com

Documented 2025

A compliance services domain named in the 2025 intellectual property list

Held
Domain Authority LLC
Domain Authority LLC

Domain Authority LLC

Present

The legal and intellectual property holding entity in the Lake Holdings group

Active
LaborCompliant
LaborCompliant

LaborCompliant

Present

Labor compliance services brand under Lake Holdings

Unverified

AI Ventures

2025-present 2 brands Current

Person.ai was announced in September 2025 and described by Maddison Lake as part of the pivot away from Epic Print after Hurricane Helene, and he is chief executive of Moderra.ai. Neither is presented here as a Lake Holdings brand, because whether either sits inside the group, adjacent to it, or entirely separately is not established anywhere in the record, and that is a question for the founder rather than an inference for this site.

Moderra.ai
Moderra.ai logo

Moderra.ai

Present

Guardrails, human review and audit-ready evidence for AI products

Active
Person.ai (2025)
Person.ai (2025) logo

Person.ai (2025)

2025

Executive briefing tool: 65+ data sources read overnight, digest by 7 AM

Unverified

Before Asheville

2002-2007 5 brands

The documented record begins in 2002 with a video production company founded by a sixteen-year-old, and runs through eBay consignment, a music platform, home theater installation and cinema equipment finance. The last of those, Cinema Preservation Group, is the hinge of the whole history: it knew which theaters held which projection equipment and where the owners were, and it was the recruiting ground for the team that built everything afterwards.

L.E.D Moonlit Productions
L.E.D Moonlit Productions logo

L.E.D Moonlit Productions

c. 2002

A full-service video production company founded at sixteen with two friends

Dormant
The eBay Auctioneers
The eBay Auctioneers

The eBay Auctioneers

c. 2004-2005

eBay consignment selling, and a guide to opening an authorized shipping outlet

Dormant
Kaboom Tune
Kaboom Tune logo

Kaboom Tune

2006-2008

A music platform built on one album a day, with artist submissions and internet radio

Dormant
Kaboom Cinema
Kaboom Cinema

Kaboom Cinema

2007

Residential home theater installation, built on professional cinema equipment work

Dormant
Cinema Preservation Group
Cinema Preservation Group

Cinema Preservation Group

c. 2008-2013

Financing for 35mm projection equipment, and a search for what closing theaters left

Dormant

The Asheville Era

2007-2010 2 brands

Lake Holdings was founded on January 13, 2007, and company records place WNC Appliance and ElectronicFrog in that same year. One sold discounted major appliances and the other bought used phones, tablets and e-readers for cash, which is a single competence read from both directions: judging the condition and residual value of secondhand hard goods.

ElectronicFrog
ElectronicFrog logo

ElectronicFrog

2007-2014

A consumer electronics trade-in service that paid cash for used devices

Dormant
WNC Appliance
WNC Appliance

WNC Appliance

2007-2011

Discount major appliances at up to ninety percent off, sold in western North Carolina

Sold

Data

2011-2020 2 brands

Storage Unit Auction List was founded on New Year's Day 2011 by colleagues from Cinema Preservation Group, contacted roughly fifty thousand storage facilities, and by October 2012 was listing more than ten thousand auctions a month across all fifty states. Its moat was a call center that telephoned facilities twenty four to forty eight hours before each auction, and its intended marketplace spinout, AuctionZing, held a finished logo, a toll-free number and a live domain for five years without ever launching.

AuctionZing
AuctionZing logo

AuctionZing

2011-2016

An online auction marketplace that held a live domain for five years without launching

Never launched
Storage Unit Auction List
Storage Unit Auction List logo

Storage Unit Auction List

2011-2020

A national directory of storage auctions in all fifty states, verified by telephone

Dormant

Goods

2011-2014 3 brands

Boost Liquidation bought Amazon customer returns by the truckload and tested, graded and sold them item by item, and it measured the model honestly, losses included. The capital needed to industrialize the model never arrived, the entity was closed voluntarily and in good standing in March 2014, and its own technical prototype, Toys Liquidators, traded on as a storefront of its own.

Boost Liquidation
Boost Liquidation logo

Boost Liquidation

2011-2014

Item-level B2C resale of Amazon customer returns, tested and graded one piece at a time

Dissolved
Liquidation Station
Liquidation Station

Liquidation Station

2012

A 2012 kiosk retail network, abandoned at the scaffolding stage

Never launched
Toys Liquidators
Toys Liquidators

Toys Liquidators

2012-2019

The technical prototype of Boost Liquidation's inventory platform

Dormant

Information Products

2013-2016 7 brands

The lesson drawn from Boost was that the durable asset was not the merchandise but the knowledge of where merchandise came from, and that knowledge could be sold without a warehouse. Inventory Scouts and Vendor Bible packaged the sourcing expertise as subscription products, while Attorney Finder Pro and Arrest Record Marketing worked the legal vertical from both ends, one capturing consumers searching for an attorney and the other acquiring daily arrest records and mailing prospective clients for attorneys.

Attorney Finder Pro
Attorney Finder Pro logo

Attorney Finder Pro

2010-2016

A free service connecting people with qualified attorneys, discreetly

Dormant
Intelifact
Intelifact

Intelifact

2010

Cell phone and unlisted number lookup service, researcher-verified, Asheville 2010

Dormant
Complete Clean Pro
CCP

Complete Clean Pro

2013

The company that absorbed the Boost Liquidation payroll in November 2013

Dormant
Inventory Scouts
Inventory Scouts logo

Inventory Scouts

2013-2014

A directory of verified and credit-checked wholesale suppliers, powered by Boost

Dormant
Sendio
Sendio

Sendio

Unrecorded

The early name of what became Everest Direct Mail

Dormant
Vendor Bible
Vendor Bible

Vendor Bible

2013, end date unrecorded

The companion sourcing directory and handbook to Inventory Scouts, ownership unconfirmed

Unverified
Arrest Record Marketing
ArrestRecordMarketing.com

Arrest Record Marketing

2014-2022

Daily arrest records turned into direct mail on behalf of attorney clients

Dormant

Section 03 / Reading the chips

8 states

What each status actually means


An index of 43 brands is only worth reading if the labels are honest. These are the eight states a brand can carry here, and not one of them is a euphemism.

Active 3 on this page
Trading today.
Rebuilding 3 on this page
Operating capacity was affected when Hurricane Helene flooded the Fletcher facility in September 2024, and the rebuild is under way. It is a stronger and more accurate word than paused, and it is the word the record supports.
Held 7 on this page
The domain and the intellectual property are held. The brand is not currently trading.
Dormant 22 on this page
Not currently operating. The brand or the entity still exists.
Dissolved 2 on this page
The entity was formally dissolved.
Sold 1 on this page
The brand or the domain passed to a third party.
Never launched 2 on this page
Branded and domained, in one case with a finished logo and a toll-free number, but it never shipped a product. This is the only status carrying the signal red, and that is deliberate.
Unverified 3 on this page
The documentary record does not confirm a state either way. Saying so is more useful than guessing.