Arrest Record Marketing brings direct mail to attorney acquisition
A direct mail operation launches, delivering client acquisition campaigns for criminal defence attorneys from public arrest records.
Arrest Record Marketing began operating in 2014, running direct mail campaigns for criminal defence attorneys built from public arrest records.
The business is the origin of the company’s direct mail capability, which grew over the following decade into a vertically integrated operation covering strategy, print production, mailing and a programmatic interface. It also repeated the arithmetic the company had identified in legal services four years earlier: a defence attorney’s economics support real acquisition spend, and the population of people who need one on any given day is a matter of public record. The operation required no inventory, no manufacturing and no storefront, only a data source, a press and a mailing list, which is a description that applies equally well to the business the company runs today.
The brand never had a graphical logo. Its site used a plain text wordmark with a single word set in orange, and the company’s own archive preserves it that way.