Asheville's Second Disaster Is Yet to Come
The company publishes an advocacy piece on post-disaster recovery addressed to federal, state and county authorities.
In 2025 the company published an advocacy piece titled "Asheville’s Second Disaster Is Yet to Come," addressed to federal disaster and small business authorities, the state governor’s office and two county governments.
Its argument was that the visible disaster had been followed by a slower and less legible one: businesses that survived the flood failing months later for want of working capital, and relief mechanisms that reached those with existing access to credit while missing those without it. The piece was written under the founder’s own name while the company was still inside the situation it described.
An operator who concludes that a problem is structural rather than personal, and says so publicly and specifically to the authorities responsible, is making a claim about their own judgement that can be checked. The company treats it as part of its record for that reason.