A portfolio of sixteen intellectual properties and twelve divisions

By 2023 the company described itself as holding sixteen intellectual properties and operating twelve divisions. The portfolio spanned print-on-demand storefronts, a direct mail stack, contract manufacturing, domain security, compliance services and business data.

The structure restated the group’s founding logic at a considerably larger scale. Eight print storefronts sharing one production operation is the 2007 switchboard argument applied to manufacturing: each brand holds the name its customers search for, and one operation serves all of them, so entering a new category costs a domain and a catalogue rather than a plant. The direct mail businesses were arranged the same way, running strategy, production, a consumer-facing product and a programmatic interface as separate brands over shared capability.

The company’s most recent secured-lending filings list several of these names as registered trading styles of the parent entity, which is the same idea expressed in legal language fourteen years after the company was founded.