The Storage Unit Auction List record closes after nine years
The company’s longest-running information business reaches the end of its documented record after roughly nine years of operation.
The documented record of Storage Unit Auction List closes in 2020, roughly nine years after its founding on New Year’s Day 2011. It is the longest-running business in the company’s history and the one that established its method.
Nine years is a long life for a directory, and the business absorbed considerable change during it: a self-storage industry that consolidated substantially, a search landscape that was rebuilt more than once, and a reality television format that briefly made storage auctions a national curiosity and then did not. That the operation ran through all of it on the strength of a telephone-verified listing says something durable about the underlying product.
The company’s later ventures inherited the method rather than the market. Every subsequent business has sold a check on a population rather than access to a list.