Ten thousand auctions listed a month
The auction directory reaches roughly ten thousand listings a month, having reached the first page of national search results within its first year.
By 2012 Storage Unit Auction List was listing in the region of ten thousand auctions a month, having reached the first page of national search results for its core terms within roughly a year of launch and having listed several thousand auctions in its first months of operation.
The growth was earned by the verification process rather than despite it. Search engines rewarded a site whose listings were current and whose users did not immediately leave, and subscribers renewed because the listings held up on arrival. It is a useful illustration of a point this company has made repeatedly: quality control is not a cost imposed on a growth business, it is often the growth mechanism itself.