Three operating locations on the state filings
State registration documents record three separate operating locations for the group’s physical-goods businesses.
Registration documents filed with North Carolina in December 2012 record three separate operating locations for the group’s physical-goods operations, along with employment reporting for the staff working across them.
The filings are the clearest surviving evidence of the scale the company reached in its first physical-goods era. They also document the administrative structure behind it: a single accountant certified the state filings, held a company email address and used a personal telephone number as the operation’s main line, which is the signature of a small back office carrying a much larger trading operation. Company payroll records from the following year show staff allocated across brands rather than assigned to one, confirming that the shared-infrastructure model described at the group’s founding was in active use.