Cinema Preservation Group
Financing for 35mm projection equipment, and a search for what closing theaters left
- Era
- Before Asheville
- Years active
- c. 2008-2013
- Status
- Dormant
- Confidence
- Verified in a primary document or official record
Cinema Preservation Group is the hinge of the entire history, the business from which Storage Unit Auction List, and therefore everything after it, descends. It is also the business the evidence describes in two quite different ways.
The company's own records describe vintage audio arbitrage. The company researched historic movie theaters across the country, tried to track down the owners of the buildings that once housed them, and bought the old audio equipment left inside to sell on to private collectors. Maddison Lake sought to replace the business for two reasons: the margins were thin, and the vintage audio market would eventually dry out because only a limited amount of the equipment had survived.
The archived public site, captured between 2010 and 2013, describes something else. Cinema Preservation Group offers financing on 35mm film projection equipment, helping owners open movie theaters or upgrade existing projection equipment with a small down payment and low monthly payments. Both accounts are documented, both are almost certainly true, and together they explain the name in a way neither does alone. The years 2010 to 2013 were the crisis window of American exhibition, when distributors forced the conversion from 35mm film to digital and thousands of single-screen and independent theaters faced an equipment bill they could not pay. A business that knew which theaters held what equipment, and where the owners were, sat at both ends of that transition: it could finance the equipment a surviving theater needed, and it could acquire the equipment a closing theater was abandoning.
The company's records and the archived public site describe two different businesses, vintage theater audio acquisition and 35mm projection equipment finance. Both are documented. Which came first, and whether they ran concurrently, cannot be determined from the available evidence, and the reading that connects them to the industry's conversion from film to digital is an inference from the dates rather than a claim the record makes directly.
The strategic point
Why it mattered
That dual position is the clearest early expression of the operating philosophy that runs through the entire portfolio. Build a proprietary research capability about the location and ownership of physical assets, then monetize it from whichever side of the transaction pays better. Cinema Preservation Group knew which theaters held which equipment and where the owners were. Nearly every business that follows is a version of that sentence with a different population of assets in it.
Its other legacy is human, and it may be the more consequential one. Storage Unit Auction List was founded on New Year's Day 2011 at an employee brainstorming session in the small mother-in-law apartment that doubled as this company's office. Several of the longest-serving people in the portfolio, including the colleague who became chief operations officer of Boost Liquidation, entered through this project. Cinema Preservation Group was the recruiting ground for the team that built everything afterward.
Archive
Screen capture
The public cinemapreservationgroup.com homepage, describing financing on 35mm film projection equipment. This capture is from April 2, 2010, and archived captures of the site run on to 2013.
Reference
The record
- Portfolio group
- Legacy record
- Years active
- c. 2008-2013
- Status
- Dormant
- Confidence
- Verified in a primary document or official record
- Domain
- cinemapreservationgroup.com
- Mark source
- No mark recovered, set typographically